Mr. Ajit Gandhi, the man behind the success of Firefox Bikes has changed hands. He takes over Fantom Bikes as Managing Partner teaming up with Sunil Varma, Anil Varma and Rakesh Varma. After his 21 years of stint with Firefox, Steelbird and Sterling, Mr Gandhi is all set to focus on Fantom Bikes’ marketing and brand building strategies.

Market observers are quite sure that Mr Gandhi would spark unprecedented success again in his new role. He is being viewed as a clever step by Fantom Bikes

“We are converging on building Fantom Bikes as a one-stop solution for every cycling enthusiast’s need. With an objective of empowering the riders and sustain their love for cycling, we offer best of products at affordable costs. We’re also aiming to promote Fantom Bikes as an efficient solution for two major concerns in India, Health and Environment.” Mr Gandhi said.

Fantom Bikes aims to design and manufacture bikes with a strong unchallenged character. These bikes have a matrix advantage of great technology, design and comfort. The Design team of Fantom Bikes is based out of Florida and presence in India is established through 120 outlets. They have a wide range of over 60 models covering all categories of bikes: MTB, Hybrid, Road, Kids, Women specific, Fat Bike, Tandem and Folding Bike. Fantom also has a good spread of bicycle accessories in the offering to give a one stop solution to the customers.

Mr Gandhi has been the recipient of many renowned awards and one of them is – Best Innovative Retail Concept by Business Sphere and received a special recognition for 100 best franchising opportunities in India for expanding the Franchisee network of over 200 outlets with a presence in over 90 cities in India. Steelbird received the best automotive product of the year by Overdrive magazine under his guidance and supervision as an entrepreneur.

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